About Buddy Belgium

Our story

The origins of Buddy Belgium

Like many modern-day success stories, Buddy was born in a suburban garage one evening in July 2018. Spurred by the growing enthusiasm for CBD in Europe and following the successive opening of a staggering number of CBD shops in Belgium, our team of young entrepreneurs came together with the ambition of becoming a key player in the cannabis industry. Right from the start, our vision was clear: to become a leading player in the cannabinoids industry in Europe, whilst expanding our operations internationally.

Towards a new era for CBD thanks to a unique partnership in Europe

In order to adapt to the various regulations governing the sale of CBD flowers in Europe, we have partnered with a tobacco manufacturer to become the first legal 100% hub in the CBD in Europe. Through this world-first partnership, we have become the first company to build a bridge between the cannabis industry and the tobacco industry, paving the way for a new era in the acceptance of cannabis by the tobacco industry. This strategic partnership has enabled us to conquer numerous markets favourable to the commercialisation of CBD. Since this association, we have opened three customs warehouses (in Belgium, France and Luxembourg), which enables us to market our packaged flowers in the form of herbal products for smoking products.

A major player in CBD, from distribution to innovation

Today, our ability to navigate the legal complexities has enabled us to position ourselves as a leader in the sale of CBD flowers, with a strong presence in tobacconists in Belgium, France and Austria. In addition, we have expanded our product range, offering a diverse selection under our own brands, as well as in bulk, including concentrated extracts (shatter, crumble, distillate, isolate, etc.), terpene recipes (recomposed cannabis profiles), and cosmetics and wellness products (CBD oils, balms).

Join us on this journey and let's continue to redefine the future of CBD in Europe and beyond.

A global supply

Our primary goal has always been to free ourselves from market fluctuations. To achieve this, we have entered into partnerships with farmers located in Switzerland, Uruguay, Colombia, the USA and Italy.. Each year, we select the best genetics of the moment to entrust to our farmers. Once the flower is harvested and dried, we take care of bringing these flowers into compliance for the European market. In 2025 and 2026, we signed a contract with a farmers' cooperative located in Uruguay to import 5 tonnes of CBD flower each year, making Buddy one of the largest importers of South American flowers into Europe.

 

The story of Buddy Belgium

October 2018
Establishment of Buddy Belgium, a wholesale company focused on the sale of hemp flowers for Belgian and French CBD shops
April 2019
Introduction of excise duties on hemp flowers in Belgium
August 2019
Partnership with the tobacco company CTS Santele
September 2019
First dried hemp flower sold with a fiscal stamp on the consumer market
March 2020
Official importer of Cannabis Sativa L. approved by the Belgian customs and excise administration
August 2020
Opening of a tax warehouse in Brussels, Belgium
March 2021
Opening of a “BRCH” branch in Switzerland
October 2022
Opening of the “BRCFR” subsidiary in France
October 2022
Opening of the “BRCMK” subsidiary in North Macedonia
December 2022
Opening of the “BRCLU” subsidiary in Luxembourg
June 2023
Product diversification Product range expansion (caffeine pouches, e-liquids, nicotine vapes, etc.)
October 2024
Expansion of business across Europe and Switzerland Diversification of the product range (vaporisers, filters, seeds, etc.).
February 2025
Introduction of our CBD brands into tobacconists in Austria.
May 2026
Introduction of our CBD brands into tobacconists in Spain.

Where to find us?

Thanks to our leading position in the EU's first regulated CBD market, we have expanded our activities internationally.

BUDDY BELGIUM IN NUMBERS

Making our company a pioneering player in the European cannabis landscape has been our priority from day one. To achieve this, we have chosen a very clear positioning within the supply chain.

Countries where our products are distributed in 2026

K

Units / month

Tons of flowers sold in 2025

kg/month

Concentrated extracts sold in 2026

references registered as smoking products in 4 European countries

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tobacconists
Thanks to our partners in mainstream distribution, we cover an unequaled network of tobacconist outlets in the EU

The buddy team

Founders

Cyril Herben

Samuel Bermann

Nicolas Claise

Nicolas Claise